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Recently I have spoken with a lot of people who have applied for roles with high profile brands, both national and international brands, and their experiences have been very poor.

In most cases, these candidates had an interview for the role that they applied for and were told that the potential employer would be back to them by a certain date. Not only did they not get back to the candidate by the date promised, in most cases they never got back to the candidate.

Companies talk about turning customers into brand advocates and here is a great opportunity. If people want to work for you it would be reasonable to assume they like your brand yet these companies do everything to turn the applicants away from a brand.

I spoke with someone recently who had been interviewed for a digital marketing management role with a high profile media company. They required that the candidate do quite a lot of preparation for the interview and when it finished told the candidate that they would be back to them within 48 hours to let them know whether they would progress or not. Two weeks and two days later the candidate has not heard anything and yet this company is reducing their prices to s

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1. Resigning your current role without knowing what you want to do. Take some time to do some career planning before resigning your current role.

2. Start applying for roles in a totally different career without investigating the role or industry. Take some time to learn about the role and the industry, what strengths do you have that can be applied in the new career and what are the skills that you are going to have to learn.

3. Jump from one career to another over a short period of time. You might be able to get away with this once or twice but employers become wary of “job hoppers”. The greatest predictor of future behaviour is past behaviour, so if employers see a candidate with a “job hopping” background they become very wary.

4. Holiday jobs. People often go on a holiday to somewhere like the Gold Coast and then decide that it would be a nice place to live. It might be fun and relaxed as a holiday but if you have to work and live there, it is no different to any other place you live. Often there are not the career opportunities that there are in a major city.

5. Change jobs just for money. We all need money to live and having a good salary can allow us t

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In today’s fast moving world, how do you align your career and life goals so that you can lead a successful career that also allows you enough time to enjoy the fruits of your success.

In the “olden days” people stayed with one company for many years and often for life and most companies had either a formal or informal mentoring program to assist in career development. Rarely was this a formal program but senior executives saw this as part of their role to take younger employees under their wing to pass on their wisdom.

Not today. Most executives are too worried about their own career. One bad quarter, half or year could mean no bonus, promotion or even worse, no job. Why help develop that new person who might be the one you have to compete with for a promotion in 2-3 years time.

How do you focus on what you need to develop to further your career? Who do you talk with when you have doubts about your current role, company or even chosen career?

Can you talk with your Boss or will he/she see this as a sign of weakness? Why not try an Executive Coach? They are independent, normally have extensive experience in business and most have formal qualifications in coaching.

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