Recently I have spoken with a lot of people who have applied for roles with high profile brands, both national and international brands, and their experiences have been very poor.
In most cases, these candidates had an interview for the role that they applied for and were told that the potential employer would be back to them by a certain date. Not only did they not get back to the candidate by the date promised, in most cases they never got back to the candidate.
Companies talk about turning customers into brand advocates and here is a great opportunity. If people want to work for you it would be reasonable to assume they like your brand yet these companies do everything to turn the applicants away from a brand.
I spoke with someone recently who had been interviewed for a digital marketing management role with a high profile media company. They required that the candidate do quite a lot of preparation for the interview and when it finished told the candidate that they would be back to them within 48 hours to let them know whether they would progress or not. Two weeks and two days later the candidate has not heard anything and yet this company is reducing their prices to sign up new customers. Maybe if they didn’t annoy their existing customers with behaviour like this, they would need to reduce their prices.